Kevin Eyres, LinkedIn’s managing director for LinkedIn Europe told IDG that LinkedIn has a CPM of $75 for the U.S. and up to $75 for the UK. Like Michael Learmonth, I have a hard time believing this is an average CPM, but I certainly believe that LinkedIn has a much better CPM than the MySpace and FaceBooks out there.
Indeed, LinkedIn users’ average age is 41 and their average income is $110,000! Not too bad… especially compared to the cheap and young users of MySpace.
LinkedIn is combing its users’ profiles and parsing information to offer advertisers carefully filtered target audiences. Advertisers can choose their audience by profession or industry and other profile information.
“The more levels of targeting, the more expensive it gets,” Eyres said.