For the 3rd year in a row, Google has grabbed the top spot in a list of the top most powerful global brands. Its brand value grew 30 percent since last year’s report to surpass $86 billion.
Microsoft, for the record, once again came in third, with a $70.9 billion brand value. (General Electric once again took second place, at $71.4 billion).
Of the top 100 most powerful brands, 28 of them were technology related, including Hewlett-Packard, Cisco Systems, Oracle, Intel, Dell, and BlackBerry (as opposed to its parent company, RIM).
Rank | Brand | Value ($B) |
1 | 86.1 | |
2 | GE | 71.4 |
3 | Microsoft | 70.9 |
4 | Coca-Cola | 58.2 |
5 | China Mobile | 57.2 |
6 | IBM | 55.3 |
7 | Apple | 55.2 |
8 | McDonald’s | 49.5 |
9 | Nokia | 44.0 |
10 | Marlboro | 37.3 |